Porters 5 Forces

This is a diagnostic tool to assess the competitiveness in specific supplier categories.

• The model is split into:

• Power of Buyer

• Power of Supplier

• Threat of new entrants

• Substitutes

• And all these four point to competitiveness in the middle

This is a good tool to use in order to understand your specific category, for example, solvents, travel, viscose, nylon and cotton.